An online store on Instagram can be both an additional and a separate platform for selling your product.
B2B and B2C niches work effectively in the social network, fulfilling their goals. And it is not necessarily sales. Attracting an audience and increasing brand awareness is also important.
The bigger your presence on the Internet
The wider the audience you attract. Of course, this requires resources: human and monetary. For a small business, presence in all channels is not mandatory and not required. Often, only Facebook or Instagram pages are enough for work.
So today we will analyze step
Step how to create and promote an online store on Instagram from scratch.
1. How to create an online store on Instagram
The minimum set for creating a store on Instagram is a profile header and highlights.
In the figure below, points 1-5 belong to the profile header, 6 are pinned stories or highlights.
Online store on Instagram cap
Rice. 1 – Elements required to complete the profile
What does the profile header consist of:
Yes, if the page is created from scratch, you may not have content for highlights at first. However, we recommend adding them as the page fills up.
Separately and in sufficient detail, we already wrote about the hat in the Instagram profile of Shapka .
So let’s repeat the basic information
1.2 Online store profile header
Login, avatar and description are the main components of caps.
What must be in the description in the header of the Instagram profile:
what do you do (your activity – you choose it when switching to a business profile );
contacts (address, phone, messengers, these buttons also appear after switching to the business profile and will be visible only in the version of the social network application, you will not see them on the desktop);
a link to a site with a UTM tag .
Rice Examples of correctly filled profile headers
You can also use emoji in the description, and we see them in the examples above.
The SEO for Instagram article will also help you – it explains in detail how to make your profile even more effective.
1.3. Highlights or pinned stories
Highlights or pinned stories are placed immediately under the profile header ( how to create highlights ).
What is important for highlights:
each pinned story must have a name (Sale, Prices, Assortment, etc.);
if possible, make stories in a single style or on a single template;
the cover of stories is also important (read how to create a beautiful cover ).
The first point is clear. What is meant by the second? The same template of storiz with goods on them.
Highlights are a single styleHighlights is a single templateHighlights are a single styleHighlights is a single template
1
2
Rice. 3 – The store has fixed stories in a single color scheme
Regarding point 3 – what covers can be chosen for highlights?
Anything from a color fill circle to a custom-made cover by your designer.
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Rice. 4 – Cover options for pinned stories
It’s time to think about advertising your products.
2. Business profile and linking Facebook and Instagram accounts
To run targeted advertising, you need to have a business profile to be able to run promotional posts or advertising campaigns through your Facebook account.
Transferring an account to a business profile:
allows you to run advertisements;
communication buttons appear in the profile header;
there are statistical data for audience analysis, campaigns, etc.
Business profile button
Rice. 5 – Buttons in the business profile
In the last photo, we can also see the Open store button – there are such when you have the opportunity to use shopping tags. Shopping tags are not yet available in Ukraine .
To convert your account into a business profile, you need to link your Facebook and Instagram pages. So you should definitely have your own business page on Facebook.
Linking accounts, in addition
to increase account security .
How to link correctly, we described in detail in the article How to link Facebook and Instagram accounts . So follow the instructions, it contains 2 binding options. Everything will work out!
There you choose your type of activity. It will appear under the nickname in the profile.
3. Content strategy for the online store
What to publish in the new account? It is appropriate for an online store to have a content plan.
What is important for the plan:
content sections (store assortment, useful information, entertainment content, contests, company news, promotions and sales, in general – anything you can think of and implement);
the number of posts per week (every other day you publish content, or three
whether you will film live broadcasts and how often;
development of your own hashtag , which will find followers with your product;
will you hold contests and raffles ?
Think about what useful information and what kind of entertaining content you will publish.
The easiest way is to take topics from customers. See what they write to you in Direct and comments.
Evoke emotions in followers, encourage discussion, tell stories, bring the brand to life in posts and stories. And here you will find our article How to increase engagement in stories useful .
Regarding the content of posts or stories:
make meaningful product descriptions;
talk about the purpose of the goods;
use UGC and repost successful pictures of customers with your product;
take live photos and videos of the backstage filming;
showcase products of the day or week in stories or posts;
if you have a website, then for each product in the store, add a link-sticker to the product card with it;
Encourage followers to make further
purchases – give bonuses to those who post photos with your products.
Product description cardProduct card detailed descriptionProduct description cardProduct card detailed description
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Rice. 6 – Detailed description of goods with photos
An example rules for converting feeds in google merchant center and facebook with stickers in Telegram:
Sticker-link to the product cardSticker-link to the Telegram channelSticker-link to the product cardSticker-link to the Telegram channel
Rice. 7 – Stickers with an active agb directory link to Telegram or the store’s website
How to save on photo sessions? Make screenshots of stories and posts with videos. It’s essentially the same user content. Or at all, post only user content, as one of the _culture accounts does .
