Hiring employees is essential for business growth . However, finding qualified talent is becoming increasingly difficult, especially in specialized sectors such as technology, industry and services.
Technology has transformed the way we shop , but also the way people find jobs. Today, it is easier and faster to find out what a workplace is like. What positions are available, and even find salary information. As a result, companies must view candidate attraction and selection from a marketing perspective .
How to attract candidates through content?
Creating content will allow you to attract candidates who have shown interest in what you share, requesting additional information or performing different searches on the links on your website.
Through the inbound methodology you can influence the following aspects in a non-intrusive way:
Increase the number of people applying for open positions in your company: With the content you share, you can attract visitors who become potential candidates. Make the content you share a reliable source for users.
Knowing the profile of the candidates:
The content they consume, the links they visit, the time they spend on your website, as well as the data they decide to leave you on their own, all of this data can help you to know the profile of the applicants.
- Having a pool of job candidates : We can say that content creation is a way of recruiting staff and without it there would be no candidates to fill the vacancies in the company. By registering candidates we finland telemarketing will not only get to know their profile, we will also be generating a contact database.
What are the benefits of recruiting online?
You will be able to manage marketing research trends a contact database, capture records and classify them based on the candidate profile . There are multiple tools that you can start using to transform your buy view like company and attract quality candidates.
What is inbound marketing?
The inbound methodology is a growth strategy that consists. Of attracting visitors to the website, converting them into prospects. Closing them to clients, in your case, into candidates, and delighting them. To turn them into promoters of your company. All this through a digital infrastructure focused on useful. Content that adds value throughout the buyer’s journey.
