Facebook, like Google Ads , has its own certification and training courses.
Facebook Blueprint certification marks the qualification of Facebook, Instagram and WhatsApp advertising professionals. The certificate shows that the specialist understands how Facebook advertising works: from the development of a promotion strategy to its implementation and analysis of results.
Does everyone need a certificate, or is it mandatory to set up and work with Facebook ads?
Consider Facebook advertising certification:
what is it and why is it needed;
what types of certificates and exams exist;
how to prepare for the exam and how the exam itself takes place.
So you can decide whether having a certificate will benefit your business or not.
1. What is a Facebook Ads certificate
Facebook certification exams will help you build a successful career. A Facebook certification verifies that a person has Facebook digital marketing products at a professional level.
By passing one of the available exams, you can improve your CV, gain the trust of clients and move up the career ladder.
Facebook Blueprint Certification
Rice. 1 – Facebook certification
The benefits of certification are provided in the figure above.
2. Why do you need a certificate?
The Facebook Blueprint certificate is required to prove your professionalism. The presence of a certificate indicates in-depth knowledge and understanding of the working mechanism of Facebook advertising. Not every specialist has a certificate.
Advantages of having a certificate:
obtaining Meta Business Partner status ;
visibility – you are included in Meta’s list of business partners, which is publicly available;
partnership gives access to resources and support closed to other users;
trust – the partnership icon increases trust among customers.
And while you are preparing for the exam, you will improve your knowledge and skills in setting up Facebook ads.
A certificate is issued on a special platform and a link to it can be placed on any resource. This is how the validity of the document is checked.
3. Types of Facebook exams
Today ( March 2022 ) Meta offers 8 exams. By clicking on each button, you will read all the requirements and conditions for taking the exams.
MANAGER · 100-101
Facebook Certified Digital Marketing Specialist
Assessment of competencies in creating, managing and reporting ads on Facebook, Instagram and Messenger.
PROFESSIONAL · 200-101
Facebook Certified Marketing Specialist
Test your skills in working with data, statistics, and metrics needed to prepare marketing recommendations.
PROFESSIONAL · 300-101
Certified Facebook creative specialist
Test of understanding and ability to work with Facebook mobile applications and services.
PROFESSIONAL · 400-101
Certified Facebook specialist in media planning
Assessment of competencies in the field of media planning and development of marketing strategies to achieve business goals.
PROFESSIONAL · 410-101
Facebook Certified Media Advertising Specialist
Assessment of competencies in Facebook, Instagram, and Messenger media ad buying and management.
Facebook Certified Marketing Solution Developer
Evaluation of marketing solution implementation skills (Facebook pixel, standard events and customized conversions).
Facebook Certified Community Manager
Assessment of the knowledge needed to manage online communities.
Facebook Certified Author Spark AR
Assess your skills in turning complex ideas into quality AR products using Spark AR.
Before the exam, it is recommended to take free Facebook courses .
4. Free Facebook Blueprint courses
Some information about the courses:
Catalog of Facebook Blueprint courses
Rice. 2 – Facebook course catalog
Features of courses from Facebook:
each course consists of several modules that have several topics;
Facebook Blueprint Learning Topics
Rice. 3 – Sample topics of free Facebook courses
any Facebook user can take the courses;
after registration, the participant gets access to a personal account, where you can track your progress in education;
Facebook Blueprint courses
Rice. 4 – Course completion progress
the user chooses the training mode independently;
at the end of each thematic section, testing is provided.
You can also take a free preliminary test – a trial test is offered on the page of each exam.
Preparation for Facebook certification
Rice. 5 – Preparation for certification
Recommendations for taking courses:
all training courses are offered in English. The exam will also be held in English.
start an online translator where you will look up unfamiliar phrases;
and even better – go through the glossary of Facebook Study guide terms ;
after completing the previous courses, take the preparatory test.
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The test contains 30 questions, and the time for its completion is not limited. At the end of the test, the results by sections and answers with comments will appear. Try to pass the test exam a couple of times under different accounts, to practice.
After passing the test, Facebook will show you the questions you answered incorrectly. Wait for them and identify your weaknesses. Practice the theory again. After studying the study materials and passing the practical exam, you can proceed to the main test.
We came to the main question
Facebook Ad certification worth all this trouble ?
The exams are only worth taking if you want to get a job in digital marketing or a career in advertising and want some certifications to add to your resume.
So if you look at the courses, most of them are “how to”. And you can learn how to do it for free just by Googling or watching a free YouTube video.
So if you decide to take these usa business fax data courses because you want to learn more about Facebook advertising for entrepreneurs or growing your business,
you can learn the basics online for free without having to pay for an exam, and
it won’t really teach you much other than how to do some things online.
Yes, learning the basics is important, but these courses don’t go into the nitty-gritty of critical thinking in marketing and don’t talk about real-world scenarios or what to do in really specific situations.
So if you are a business owner who just wants to learn for the sake of developing your business, then it is better to use the service’s free training materials.
This is why having a certificate is aleart news only really useful if you want to start a career in digital marketing.
Otherwise, there are plenty of free ways to get a basic understanding of Facebook advertising. These include their own training materials, which again are free.
