In fact, if you are just starting to develop your social networks, it will be useful for you to know what benefits you will get from linking accounts.
There are cases when the marketing team specifically plans to maintain pages differently. This should be confirmed by research on audience segmentation , i.e. specialists are 100% sure that different people sit on Facebook and Instagram and they will not be interested in consuming the same content.
The content in both networks
is duplicated, or a light rewrite is done, the order of publishing photos or topics is changed.
You will get advanced statistics.
The analytics of both social networks are very different, and this is due to different orientations. Instagram is more about visual content, life in the format of life, and Facebook is about understanding problems, broadcasting one’s own position, in addition to ordinary communication. Therefore, the analytics in these networks are also different.
By synchronizing profiles, you get advanced analytics on the activity of both pages.
How to link Facebook and Instagram Reach
Rice. 1 – Results on both pages
Publication statistics will also become
In the data on the conducted promotions, you will be able to see impressions, engagement, conversions to the site and the audience of impressions.
You will be able to promote posts on Instagram .
Even without linking accounts, you can run ads on Instagram through Facebook. However, when a person sees such an ad and clicks on it, they will be taken to their Facebook profile. The user can immediately cancel the action, may simply not be registered in the social network, or may not want to follow the link.
After the accounts are synchronized, ads launched through Facebook on Instagram will be displayed on behalf of the Instagram profile.
Also, after linking the profiles, you will be able to launch advertising through Instagram, thanks to which you will have two more promotion goals:
transitions to a profile or site;
coverage near a specific address.
You will be able to edit information and respond to comments .
You can edit profile information and reply to comments on Instagram directly on Facebook. This saves you a lot of time. Yes, the Instagram tab will appear in the Meta Business Suite cabinet .
Connect Facebook and Instagram Meta Business Suite
Rice. 2 – Meta Business Suite
In the page settings, you can quickly edit the following information :
So, the benefits of linking accounts will be noticeable immediately, and over time, when you start developing your pages, start advertising on them, you will understand how important it was to do this.
Also remember that you can change
your linked profiles at any time, as you can only link 1 Facebook profile to only 1 Instagram profile. For example, over time you created another worksheet and now you want to link it.
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2. How to connect Instagram to Facebook?
If your accounts are linked, this does not mean that the content is duplicated. No! You can independently choose whether to publish the same posts and stories, you can plan the date and time of publication in a specific social network.
Adding your pages is very easy. Follow the instructions below
Go to your Meta Business Suite account . This is a business manager of pages that have been created for your profile. You can be not only the owner, but also the administrator – you will see them all ( read about roles in the account here ).
At the bottom left, select Settings > Instagram account connection .
Connecting Instagram to Facebook
Rice. 3 – How to connect Instagram to Facebook
Importantly, to link accounts, the Instagram page must be a professional or business account . It is done very quickly ( instructions ).
Click on ” Connect Instagram account “. Then you need to agree or disagree with receiving incoming messages. Click ” Next “.
Setting up acceptance messages
Rice. 4 – Accept the message
After that you need to enter the page. Done! You will see two accounts on the main page of Business Manager.
Synchronize accounts
Rice. 5 – Synchronization of accounts
If you want to connect Instagram to Facebook from a mobile phone, the instructions are the same.
Go to your page > Settings > Instagram > Connect account .
Next, you can manage your buy twitter data Instagram and Facebook pages!
3. How to connect Facebook to Instagram?
You can also link your accounts aleart news using Instagram. In fact, it will be faster and easier to do it.
Go to your page.
Click on the three horizontal lines at the top and select Settings .
Now when publishing, you can choose whether to spread the post from Instagram to other pages. Note that in the Instagram settings, you can also add profiles in other social networks and automatically distribute posts.
