There’s no guarantee they’ll be successful with your audience. To avoid wasting advertising dollars you should only promote content that is already performing well. If they’ve started engaging it means their message is engaging with your audience. So promoting it will likely lead to better engagement. Knowing your audience Knowing your audience allows you to tailor your messaging and content to their specific interest demographics and behaviors. When you know what your audience wants and likes, you can create ads that are more likely to resonate with them and convert.
This will give you a clear idea of what type of audience you should be targeting
You can get to know your audience better in a number of ways, for example by using a free analytics tool called Dashboard that can help you understand the database demographics, interests, and behavior of your current followers. You can use this information to target your ads to similar audiences. Create surveys and ask your current customers or followers about their demographics, interests and questions. This will give you a better understanding of the types of people who are most interested in your product or service.
How to approach them and what type of content will resonate with them
Analyzing Your Website. Or, App Analytics If you have a website. Or, app you can use analytics tools like Analytics to learn more about your audience. This Seo Ebl information can be used to identify the demographic interests and behavior of your online audience. Social Listening Track mentions of your brand, industry and competitors on social media with social listening tools. This will help you understand what people say about your brand, what they like and dislike and what they want more. Competitor Research Look at your competitors’ accounts and analyze their audience content engagement and targeting.