Did you know that local SEO is one of the fundamental strategies for businesses that have physical premises? It will help increase your visibility and attract potential customers to your establishment in your geographic area.
Today we bring you the keys to this type of SEO, the best practices and some tools that will help you improve little by little.
Is Local SEO really important?
Working on local SEO is very important for street-level businesses for several reasons. For starters, you can improve your visibility . Working on local SEO helps an establishment appear in the first results when users search for services or products in your area, which increases the chances that your potential audience will find you and visit your business.
In addition, your business generates greater trust and credibility thanks to reviews . They are a fundamental part of this type of SEO, which will help you build a solid reputation, generate trust and get users to choose you over your competition.
As we know, the user’s purchasing journey is becoming more and more complex. Nowadays, online and offline channels are intertwined and 75% of users look for reviews and information about a product or the company behind it, and 66% prefer to visit the physical store to see the product for themselves, as Google tells us in this article .
Therefore, working on local SEO is essential for businesses with a physical presence, not only to increase their visibility, but also to generate trust, attract customers and achieve a positive impact on their conversions.
Keys to local SEO
Now that you know the importance of local SEO, here are the main keys to improving the positioning of a business in local search results:
Optimize your Google My Business profile : Having a complete profile on this platform is mandatory, as it is the main source for displaying local results and on Google Maps. In addition, it is important to keep this information 100% up to date.
Create relevant local content : Don’t just have a Google My Business listing, publish articles, news and other useful information for your target audience. It’s important to make sure it’s content related to your geographic area to help you improve your positioning in local searches.
Getting local mentions and reviews : Having a presence in local directories and websites is not enough, it is very important to get opinions and ratings, especially positive ones, from your customers. This will give you relevance on Google and also increase credibility among users.
Optimize the web for mobile devices : Nowadays, most local searches are done from a mobile device , so it is essential to keep in mind and have all our information and content adapted to be viewed from a mobile device.
Monitor and adjust your strategy : Keeping track of your local rankings and making continuous adjustments is key to maintaining and improving your results.
As you can see, local SEO is a complex but essential discipline for businesses with a physical presence. You should not forget its keys to increasing visibility and attracting potential customers.
Do reviews influence local ranking?
Google reviews have a significant impact on local SEO for several reasons. On the one hand, they build trust and credibility in users. But not only in them, but also in the algorithm, which sees you as a trustworthy business, so it will give you more visibility. In addition, your potential audience will be more inclined to choose a company that has many positive reviews, so you can build a solid reputation .
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Don’t forget to encourage your existing customers to always rate you. They can do so through your website and you can then send the reviews to Google, or you can ask them to do so directly on your Google My Business listing.
All of this will lead to an improvement in visibility within the tool. Google takes into account the reviews of all its users to determine the relevance and quality of a local business. The more reviews you have, with the majority of them positive, the more likely you are to appear in the main results of a search. In addition, Google can use featured snippets in a specific result, doubling the visibility of your business.
What tools are recommended for tracking Local SEO?
There are many tools to track your local SEO work, here are some of them:
Local Viking
One of the most popular and comprehensive tools for managing multiple Google Business Profile listings and locations.
It allows you to keep a close track of not only your positioning, but also your listing management. With it, you can schedule posts, verify your business, manage reviews, etc. It offers local keyword tracking in organic results and maps. In addition, it is economical in relation to its features, and allows you to create reports for multiple locations.
Collac
A Spanish tool developed by LocalRocket au cell numbers that allows you to measure local positioning in a comprehensive way. It offers a ranking, tells you the category associated with a business, how it performs compared to its competition, if it is advertising, analyzes reviews, identifies leaked listings and accesses all kinds of reports.
SE Ranking
A platform with multiple SEO tools, including one specifically for local marketing. It allows you to easily edit, synchronize and manage NAP (Name, Address, Phone) data for a business, business directories and reviews. It also offers complete audits of business profiles on Google and other directories, monitoring the status of locations in real time.
Semrush
The king of kings. It offers a wealth of tools to improve SEO globally and, of course, it has a set of local SEO tools, including listing management, map positioning tracker, review management, position tracking and content publishing. In addition, it allows you to discover directories beyond Google My Business to publish information and the daily performance of your business.
But what are the main ranking factors for Google?
A study by Moz clarified the main ranking factors that Google considers for local SEO. It basically relies on:
Proximity : The distance between the user and the business is a crucial factor, as Google will always show the closest results .
Prominence : The reputation and visibility of the business in the online world is also important, don’t forget to work on your Onpage SEO .
Relevance : It is very important for Google that what the user is searching for and the business match. It is important that you use the most appropriate keywords and create relevant content.
There are other factors, too, such as the quality and consistency of the information you publish, the interactions your audience has with you on the Internet and, as we have already seen, the reviews. Don’t forget to optimize your Google My Business profile and always keep the data updated and 100% accurate.
The impact of local SEO on my business conversion
If you’ve made it this far, you can see that local SEO has a significant impact on a business’s sales, but if you still have doubts, keep in mind that improving your business’s visibility in local searches increases the likelihood that your target audience will find and visit your business.
An effective local SEO strategy allows you to reach brazil business fax data users searching for products or services in your geographic area, which translates into more visits and sales from local customers. Additionally, reviews on your Google My Business profile and other directories will help you build a solid reputation, so potential customers will trust you and be more inclined to choose you.
Factors such as optimizing your Google My Business profile, managing reviews, and having a presence in online directories help attract more potential customers . And as you know, greater visibility and local relevance can translate into more visits to a physical location, more phone calls, more email contacts, and, consequently, an increase in business revenue.
