Merchandising what, Do you know what Merchandaising is exactly. When we stop in front of a store or stop at a website to look at a display window or. Above the fold” respectively, well organized, striking. harmonious or surprising that sells us one or several products. We are faced with this technique that we will discover today. This has the purpose of seducing in a strategic and highly previously analyzed way. In order to encourage us to purchase. For it to work correctly, you must create an appropriate environment that has a purpose. With ideal lighting and, sometimes even with smells that can evoke. Certain sensations. Merchandising is really one of the most complete forms of selling.
What types of Merchandising exist?
Merchandaising in its Spanish form) is a marketing job function email list technique. That seeks to encourage the sales of products and services. Both on a website and inside and outside a physical point of sale. Through the development of activities that stimulate purchase by clients. With this strategy, the aim is to influence the client through the strategic. placement of products in a certain physical or virtual place, which manages to transmit an emotion or philosophy of life, Which would not be complete if the user did not acquire said item or services. Likewise, all this positively predisposes the potential client. In a persuasive environment and surrounded by the values. That said brand tries to transmit, so that they convert in a more attractive and simple way Furthermore.
What are the advantages of doing Merchandising?
Seduction Here they play with the consumer’s emotions that is. When the person enters SEO EBL the store they will perceive. A pleasant , clean environment, with organized and well-armed displays. Likewise, the staff who work on the site will have the greatest attention and courtesy to make you feel pleased. Thus, the customer who is not intending to buy will want to stay longer inside the place. which increases his exposure time to the items, so he may change his mind and finally buy. Management In this case, the aim is to give greater attractive. Value to the products, so that they can be sold faster. The store manager must go beyond just putting items on shelves. He must study, through customer surveys, what their preferences and tastes are. Customers If you want to increase sales.
