The winners of four disciplines were announced: Formats, Innovation. Therefore, advertisements and Production. After a judging process led by Ester García Cosín. CEO of Havas Group Spain (president of Formats); Gustavo Lauría. Co-founder/CCO of We Believers and co-chairman of the Círculo Creativo de USA (president of Innovation); Felipe Luchi , co-owner and creative director of Santería (president of Advertising); and Mauri Clavijo. Executive producer . Therefore, partner of Oriental Films (president of Production). The Ibero-American Festival of Creativity awarded 41 gold, 91 silver, 93 bronze, 3 Great Sol and two Special Mentions.
In the Formats discipline the juries industry email list awarded 10 gold, 27 silver and 33 bronze. The Great Sun of Ibero-America went to “Whopper Heist” , a campaign that was developed by We Believers for Burger King Argentina. Among the winners are other outstanding pieces such as Bihar, choose tomorrow , an impressive campaign that aims to promote sustainable competitiveness that won gold at the festival. Or An Unlikely Friendship , the Amazon Prime Video spot celebrated with a bronze.
The We Believers agency also achieved SEO EBL the Big Sun in the Innovation category with the Plastic Fishing Championship initiative developed for AB InBev. Therefore, in this discipline the jury also awarded 38 metals distributed as follows: 9 gold. 16 silver and 13 bronze. Therefore, another notable initiative was “Neither a seller. Nor a conqueror” by Novartis, a movement that makes metastatic breast cancer visible. Criticizes the bellicose language used to talk about the disease. Therefore, which won a bronze at the Ibero-American Advertising Festival.