The more you can do to promote a positive social customer experience, the more likely your customers will be to recommend your business to others. Become a world class digital marketer 4. Aim to Retain Customers According to SEMrush, 44 percent of businesses focus on customer acquisition, while only 18 percent focus on customer retention. If you aim to retain, you will make more of an effort to nurture your customer relationships. We’ve already established that retention is cheaper than acquisition, but it can expand your profit margins too.
Larry Page co-founder of Google Today
That’s because it can cost four to five times more to acquire new customers versus retaining current ones reporte a Forbes article. Besides an exceptional product offering new database and competitive price point, there are a number of approaches you can take to improve retention rates. Measure Lifetime Value (LTV) – This value will tell you what to expect in total revenue from a single customer account throughout the relationship. It will help you to understand what kind of products your customers want, what products or services are the most profitable, and what relationships drive sales. Use multiple touchpoints – When customers are online they can move from one channel to another easily.
What does SGE look like?
So it’s important to optimize a person’s journey across channels from online chat to social meia to your website. Create relevant content – Regardless of your business Seoe BL type or target audience, content marketing is a top-performing retention tool and can help you to deliver personalize messaging across formats from a blog to a social meia ad. Personalize emails – You should know why a person is on your email list. Did they download a brochure or sign up for a newsletter? Once you know their journey you can create a tailore workflow that will drive them to remain loyal and repurchase. Use analytics – Analytics tell the story of your customers online.