When using outbound marketing that bothers people, you generally have to reckon with the fact that you are the one who pays for renting the advertising space. You buy an ad and keep your fingers crossed for someone who will be interested in your offer to see it. Maybe it will, maybe it won’t.
On the other hand, you have inbound marketing, where you own the space to distribute promotional content. You can’t buy yourself the first place in Google search results. Companies that appear in the first places in the advertising section must first have a valuable website that provides users with useful information. If your content is better than them, you can quickly approach even the biggest competitors without spending a single penny on advertising.
Analyze Your Own Online Shopping
Now that you know the difference between the two approaches to marketing, now try to analyze your last major online purchase. Take a look at the Hubspot table on the previous page and see what phase of the purchasing process you have jumped to. From my experience, I will say that sometimes I spend more time comparing different products, especially when their price is similar. At this stage, I don’t know which product I will buy yet, so I read blogs, watch videos with product comparisons and reviews.
Which retailer will be at the top of my pre-purchase list? You guessed right – the one that not only has the best reviews of products or services, but above all the one that helped me understand the differences between different models. He helped – and he didn’t want to push me something at all costs. This is the type of salesperson that does inbound marketing.
So What Is Inbound Marketing?
I hope I helped you understand the difference between outbound marketing that sells and inbound marketing that helps your audience.
Many companies have websites that only focus on how great they are: “We’re the best…”, “We’re the cheapest…”, “We’re the biggest…”, etc. Do you think this is a good way to reach customers in today’s times?
The basis of inbound marketing is conversation, i.e. two-way communication and involvement of both parties. Thanks to this, there is a much better chance that advertising content will reach people who are actually interested in a given issue.
The hallmark of an inbound strategy that focuses on delighting customers is that it helps and supports customers in any situation, whether or not Seo Ebl your business derives any value from it.
This act of helping builds trust, and where there is trust, there is also potential for doing business. A delighted customer becomes a spokesperson and promoter of your brand.
